As a Store Principal with Dufresne, you have the opportunity to operate your own business with the backing and stability of Canada’s largest privately-owned furniture company.
Dufresne provides the essential support you need to run a thriving business, including real estate, products, and operations. You’ll also benefit from continuous marketing support through our comprehensive campaigns designed to attract customers to your store and maintain brand visibility.
As a Store Principal, you will be equipped with all the knowledge, skills and resources you need to lead your store and team confidently.
Training
Supportive mentorship and self-directed learning to set you up to succeed.
Support
From Accounting, Payroll and Recruitment to Merchandising and eCommerce, our team is here to help.
Product
Our Category team works strategically with our vendors to source a wide range of products for every room in the home.
Distribution
Your store will benefit from our cross-country distribution centers and supply chain expertise.
Marketing
Engaging marketing and promotional campaigns attract customers to your store.
Financial Opportunity
You will share in the profits of your store, without personally investing capital.
You have an entrepreneurial mindset and a goal of owning your own business.
You’re a passionate community partner who can build meaningful relationships and become a trusted member of your local community.
You’re a visionary leader who can shape your team dynamics and define your store identity.
You’re a strategic business thinker who is action-oriented and results-driven.
"Since becoming a Store Principal, I find work is a lot less “work-like”. I have almost full control of my store’s direction, community affiliations and ultimately, it’s success! The Principal model has opened...read more
“I enjoy my role as Store Principal because of the autonomy I have over my career, growth, and personal performance. My position challenges me, keeps me engaged, and has enabled me to learn...read more
"At the end of the day you want to be successful, and you want your store to be successful, and you want your team to be successful. So in order to do that...read more
